🚨 The company that sells you books just declared war on NVIDIA. Its new AI project armed partner Anthropic with 500,000 custom chips, delivering a fivefold power boost. The world's largest cloud provider is no longer just buying hardware; it's building it to own the entire AI stack.

A new user acquisition playbook is emerging on Twitter/X, and it's outperforming traditional ads by 10x in some niches.

The strategy: Pay micro-influencers (5k-50k followers) to post screenshots of projects they "built" using your tool, casually mentioned in a tech stack breakdown.

It looks organic, drives curiosity, and creates FOMO — all without triggering ad blindness.

"Built these app ideas within hours, 100% vibe coded 🚀

Tech stack:

→ [Your Tool Here]

→ React Native + Expo  

→ Supabase

Coding each from scratch would've taken weeks. Honestly creating mobile apps has never been easier."

(Image shows three polished mobile app screens)

The results? One dev tool saw 2,400 signups from a single $500 paid post with 89k impressions. That's $0.21 per signup compared to $8-12 via traditional ads.

It doesn't look like an ad. The format mimics organic "build in public" content that performs well on developer Twitter.

Social proof is baked in. Smaller accounts are seen as "real users" rather than celebrity endorsers. Their recommendation feels earned, not bought.

It targets the right mindset. People scrolling tech Twitter are already thinking about building. This catches them in that moment.

The tech stack mention is genius. Instead of a direct CTA, your tool sits alongside respected names like Supabase and Expo. It's positioning through association.

Early adopters paid $200-500 per post. Now, rates are creeping to $1k-2k for accounts with proven conversion rates.

Some tools are creating "creator networks" — pre-vetted accounts that post regularly about tech stacks. It's like an influencer network, but for B2B dev tools.

The FTC is watching. Undisclosed paid partnerships technically violate endorsement guidelines, and several accounts have been called out. Smart operators now require "#ad" or "#partner" tags.

The creative is evolving too. Instead of just screenshots, creators are posting time-lapse videos of builds, before/after comparisons, or "failed to build this for weeks until I tried [tool]" narratives.

… is saturation. As more tools flood this channel, the format loses novelty. Audiences are already getting wise to tech stack name-drops.

But for now, it's one of the highest-ROI plays in dev tool marketing.

What's next: Platforms are building native "tech stack showcase" features to capitalize on this trend. Indie Hackers and Product Hunt are testing dedicated sections for builder posts.

BTW: The term "vibe coded" in these posts is doing heavy lifting. It signals "I'm not a real developer, this was easy" which makes the tool feel more accessible to the target audience.

There is no better time to learn how to use AI to build solutions businesses want. I’m hosting a workshop that will show you, step-by-step, how to build tools and solutions using AI without having to know how to code.

If you’re interested, reply back to this email with the keyword BUILD and we’ll send you more info.

The Recap: OpenAI has laid out an ambitious roadmap to create a fully automated AI researcher by 2028. The goal is a system capable of conducting original scientific research autonomously from start to finish.

Unpacked:

Bottom line: This initiative signals a shift from AI as a tool for answering questions to an agent that actively makes discoveries. Success here would fundamentally alter the pace of innovation in fields like medicine and physics.

Google partners with Reliance to give millions of Indian Jio users free AI Pro access, treating India as a critical testing ground for AI models and emerging market playbooks.

Nvidia invests up to $1B in coding AI startup Poolside, signaling chipmaker's strategic bet on vertical AI applications beyond infrastructure.

A new startup raised $6.5M to help brands optimize for AI-generated recommendations as chatbot traffic could spike 520% in 2025—SEO for the LLM era.

Canva launches its own design AI model and makes Affinity free for all users, turning professional creative tools into a loss leader to capture the enterprise market.

Microsoft's GitHub Universe reveals its agent platform strategy, positioning itself as the orchestration layer for the emerging AI agent ecosystem.

OpenAI restructuring raises existential question: who decides when AGI is achieved, and why does a panel of experts now determine this milestone?

P.S. Reply back to this email and let us know what area of AI you are struggling with the most. We are going to be hosting some free trainings and want your input.

Best of AI™ Team

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