OpenAI's Apple hardware heist
PLUS: Elon Musk's Grok 4 arrives, Nvidia's new Middle East AI lab, and an AI artist's $3M record deal
Welcome back, AI’ers!
Here’s What’s On The Menu For Today
OpenAI's push into consumer hardware
Elon Musk’s Grok 4 model arrives
Nvidia’s new Middle East AI lab
An AI artist's $3M record deal
AI ON MY MIND
Happy Monday,
OpenAI is making a significant move into hardware, reportedly poaching top engineering talent from Apple to build its own consumer devices.
This strategic shift signals a clear ambition to control the entire user experience, from the AI model to the physical device. But can the software leader successfully challenge established hardware giants like Apple and Google on their own turf?
By the way, I've been getting questions about how AI works in practice, so I'm launching a separate newsletter that dives deeper into real business applications and practical advice. [Click here if you're interested].
-Jelani Fuel (Co-founder of Best of AI)
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TODAY’S TOP STORIES

OpenAI's Apple hardware heist
The Recap: OpenAI is making a significant move into hardware by actively recruiting top engineers from Apple. This signals a clear ambition to build its own AI-native consumer devices.
Unpacked:
OpenAI is targeting and recruiting top hardware talent directly from Apple with attractive hiring packages.
The company is also reportedly forming manufacturing partnerships to build out the supply chain for its future products.
Early product concepts include a display-less smart speaker, AI-powered glasses, and other personal wearables.
Bottom line: This strategic shift shows OpenAI aims to control the entire user experience, from the AI model to the physical device. Creating its own hardware ecosystem allows the company to directly compete with giants like Apple and Google in the consumer tech space.

Musk's Grok 4 Enters the Arena
The Recap: Elon Musk’s xAI has launched Grok 4 Fast, a new model designed for speed and efficiency that directly challenges industry leaders. This release intensifies the ongoing competition between major AI labs for model supremacy.
Unpacked:
Grok 4 Fast reportedly outperforms industry benchmarks while using fewer tokens to generate its responses.
The model is built to be more cost-efficient, lowering the barrier for developers to access powerful AI reasoning capabilities.
It also features native tool integration, allowing it to connect with other applications and automate tasks more seamlessly.
Bottom line: The introduction of Grok 4 Fast puts more pressure on competitors like OpenAI and Google to innovate on both performance and pricing. This competition ultimately benefits users by accelerating the development of more capable and accessible AI technologies.
MY FAVORITE AI TOOLS

Relevance is my favorite AI tool right now (even more so than N8N).
Here’s why:
It’s an AI agent building tool that doesn’t require you to build out the logic using nodes. Instead, you use natural language to build out these agents. But the best thing imo is that you can build AI Agent teams.
Like agents talking to each other completing a goal until its done. It’s nuts. No other tool on the market is doing this. You have to check it out.
(Try it out →Link)
👾 AI Tools We Use Everyday
➡️ N8N for AI Agents - Literally use this everyday to write this newsletter (link)
➡️ Axiom AI - AI Browser automation to scrape anything on the web (link)
➡️ GummySearch - AI Reddit research (link)
Tools are sourced from our database and are not sponsored or affiliated.
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MORE NEWS

AI Artist Signs $3M Deal
The Recap: AI-generated artist Xania Monet has landed a landmark $3 million record deal, highlighting the growing commercial power and cultural acceptance of AI in the creative industries.
Unpacked:
The $3 million deal is a major financial milestone, proving that AI-created personas can attract significant investment and are commercially viable.
Xania Monet's entire identity was reportedly built using AI tools, representing a new frontier in creating digital talent from the ground up.
This event challenges traditional music industry models by introducing artists who don't exist physically, potentially changing how labels scout and develop new acts.
Bottom line: This record deal marks a pivotal moment where AI-driven content moves from being an experiment to becoming a valuable commercial asset. Expect to see more investment and innovation in AI-generated personalities across music, entertainment, and marketing
OTHER NEWS YOU MAY LIKE
NVIDIA collaborated with Abu Dhabi's Technology Innovation Institute to launch a new research lab in the UAE focused on AI and robotics.
The lab will utilize NVIDIA's newly introduced Thor chip to develop and advance sophisticated robotic systems.
Analysts forecast an average one-year price target of over $212 for NVIDIA, with 66 brokerage firms giving the company's stock an "Outperform" status.
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AI ON SOCIAL
Someone is going to become rich on twitch soon...
— Angry Tom (@AngryTomtweets)
5:30 PM • Sep 22, 2025
Today we're changing how people build for the web.
Introducing MagicPath Libraries.
Your component library is a living doc that AI uses to design in your style.
No more slop.Build with defaults or custom libraries, share them with teams.
Always synced with your code.
— Pietro Schirano (@skirano)
6:04 PM • Sep 22, 2025
AI ART
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THAT’S IT FOR TODAY
Until next time, stay safe.
-Best of AI Team
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