AI Sites Are Doomed

Google, dropped the Hammer

Author

Jelani Abdus-Salaam
March 07, 2024

Issue:

AI Written Sites Are Doomed

Hey, AI' ers. Today is a sad day for those who use AI to create content.

Google released another core update to its system, destroying many AI-generated content sites. 

Continue scrolling to read our breakdown of what happened.

Here’s What’s On The Menu For Today

  • ✨ Google Dropped The AI Hammer

  • 📰 News Hot Off The Press

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AI Sites Are In Trouble

✨ Google Dropped The AI Hammer

When Google releases a core update, everyone who owns a blog or content gets spooked.

When a core update is released, your traffic often fluctuates because Google changed something in its search algorithm. 

This time, they were on a mission to target sites using AI to generate mass-scale content. 

So, for example, if you generated a site with 1,000 articles in a weekend and published those 1,00 articles at the same time…Google is coming after you. 

Their official statement reads:

Today, we're announcing three new spam policies against bad practices we've seen grow in popularity: expired domain abuse, scaled content abuse, and site reputation abuse.

In terms of the Scaled Content Abuse, Google states:

Scaled content abuse is when many pages are generated for the primary purpose of manipulating Search rankings and not helping users. This abusive practice is typically focused on creating large amounts of unoriginal content that provides little to no value to users, no matter how it's created.

This new policy builds on our previous spam policy about automatically-generated content, ensuring that we can take action on scaled content abuse as needed, no matter whether content is produced through automation, human efforts, or some combination of human and automated processes.

And when asked Is this a change in how Google views AI content in terms of spam?

They said:

Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit of our previous policy and based on the same principle. It's been expanded to account for more sophisticated scaled content creation methods where it isn't always clear whether low quality content was created purely through automation.

AKA, if you use AI in deceptive manners to outrank content without considering the user's experience first, you will be penalized. 

Site owners see the wrath by being fully deindexed - meaning their site is completely gone from Google. 

We agree with Craig here. We can’t say with 100% certainty, but we believe the content velocity triggers Google to determine whether a site is fully AI-generated or gibberish. 

Google's stance on AI content is evolving, focusing more on the quality of the content rather than how it is created. Recent updates indicate that Google does not penalize AI content but prioritizes high-quality, people-first content that satisfies search intent and meets Google's webmaster guidelines like E-A-T (Expertise, Authoritativeness, Trustworthiness). 

That’s why a hybrid AI approach is essential. It’s okay to use AI, but validate the content and add human edits. 

Don’t bulk publish. Instead, drip-feed your content, as Connor mentions above. Don’t publish 1,000 in a day; do 50 or 100. That way, Google doesn’t think you’re mass-publishing gibberish content. 

It doesn't matter if the content is AI-generated as long as it is helpful and makes sense to the end user. 

But you still have to be cautious. Otherwise, you may get “clapped.”

That’s it for today.

Until next time, stay safe.

-Best of AI Team

Note: This issue was written in collaboration with ChatGPT, Perplexity, Grammarly, and MidJourney, and edited by a human. Welcome to the future.

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